Pancreatic Cancer Action Campaign: I Wish I Had Breast Cancer

Thanks to Swoosieque at Cancer Is Not Pink for sharing this.


Congratulations, Pancreatic Cancer Action.

Your brilliant marketing plan is working. It was a stroke of genius to have Tube ads and YouTube videos of people saying “I wish I had testicular cancer” and “I wish I had breast cancer.”

The UK-based  Pancreatic Cancer Action’s Ali Stunt  was diagnosed with pancreatic cancer age 41 in 2007.  Upon learning the disease has a 3% chance of survival and an average life expectancy of just months, she found herself  wishing she had  a cancer with a  better chance of survival. “In fact the cancer I personally wished I had was breast,” Stunt writes. “[My friend with breast cancer] was telling me how grueling her treatment was and how difficult it was to cope with the diagnosis. While I was sympathetic…I couldn’t help but think every now and then, ‘it’s alright for you, you have an 85% chance that you will…

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One thought on “Pancreatic Cancer Action Campaign: I Wish I Had Breast Cancer

  1. Erin says:

    I can see both sides of the argument and understand that they’re trying to put the spotlight on pancreatic cancer. But it’s not difficult to see how those suffering from other cancers might feel belittled, put down or attacked. You’re jealous of someone with breast cancer, testicular cancer, melanoma? It’s more than a little harsh and petulant-sounding. Maybe they could learn from the marketing strategies of other cancer groups and get their word out there without hurting others. They are, after all, trying to save lives.

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